- Our audience falls within a small, niche bracket. We know that they spend a lot of time on Facebook, twitter, and other social-networking websites, which was the reason for which we used a Facebook group to attract the audience of our first screening.
Photos of our screening, which attracted around 50 guests:
- We attracted our audience by playing on both their pleasures and their fears in one, to hopefully create the perfect equilibrium of a film that would both interest and terrify them. Their pleasures might include the build up to the action, the protagonist walking home after a night out – a familiar situation to them, they are familiar with drinking, smoking, coming home late, tottering home in heels, not really remembering how they got in etc. Then there is the obvious twist of the awaiting rapist, in a scene so recognizable to them. Playing on both their comfort zone and their fears hopefully creates a winning mix.
Also, the target audience is female, so a whole new perspective to crime thriller is added, as crime is usually seen as quite a masculine interest. Furthermore, a female protagonist in a crime thriller quite rarely seen, as usually we see things through eyes of a male hero. In this sense, we broke away from some of the common expectations, by having the female victim as the first character the audience meets.
Editing techniques were also used to entice the audience. The video-diary is chopped up with action, so we can see the victim talking about it as it's happening, almost seeing it through her very eyes. The pace speeds up, then slows down, speeds up, then slows down, holding things back and revealing things almost painfully slowly, building up suspension, terror, but also interest.
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