The main audience for our media product would be young women, mainly students, between the ages of 18-32.
Example of a ‘typical’ member of our target audience:
• Hannah is a 21-year-old University student
• Like social-networking, uses Facebook or Twitter regularly
• Social life important to her, spends time drinking with friends at bars/clubs
• Likes niche, thought-provoking, indie films shown at small cinemas such as the Phoenix, East Finchley.
• Watches crime programmes such as Crime watch/CSI.
She belongs to a similar social group as myself, but slightly older.
A secondary audience could also be males of the same age group, but it would be a very small target group who don’t mind watching a film centred around a female protagonist that they cannot relate to. However, males interested in programmes like Crime watch and CSI, and/or police detective films etc. might find it appealing, and may in fact view the female protagonist as an interesting slant on what they normally find in such crime films.
Example of a typical member of secondary target audience:
- Rob is a 24-year-old University student
- Likes social networking
- Enjoys programmes such as CSI and Crimwatch
- Likes niche, thought-provoking indie films
- Isn't opposed to watching films which aren't necessarily targetted straight at guys. Enjoys seeing an interesting new slant put on things.
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